Do You Write Standing Up?
For example, when I start a new fundraising package I try to pull up an old, similar project. I don’t get ideas from it, but it helps get past that blank paper paralysis that every writer knows and dreads.
The rituals of great writers are often talked about and, I bet, even more often imitated.
Author John Cheever, I read once, got up every morning and put on a coat and tie before walking downstairs to his writing room. For him, it was very much a job that he needed to approach in a professional way.
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- Creative
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
