Delighting Your Donors!
But, if you really don't have the energy and passion for your job, please leave. It doesn't do you, your organization or the donor any good. It's becomes a big mess, everyone gets cranky and it's just not fun to work in that kind of environment.
So, what are some things we can do to "Delight the donor." Well, you know that idea of making sure you have a marketing plan for each of your major donors? That's where it starts. Look at that plan. Now, where in that plan have you "planned" for surprises or touchpoints that the donors is NOT expecting?
If you have no idea what I'm talking about, think about the last really good customer-service experience you had. Nine times out of 10 it was because you were "surprised or "not expecting" it.
That's what we want to do with our donors. For example:
- Find an article that one of your donors would be interested in and e-mail the link, or better yet tear it out, put it in an envelope and hand address it. Yeah, that's even better.
- Send a report on one of the projects your donor is funding earlier than expected. They will be blown away.
- Go visit them at their workplace by dropping off a note from one of your program's clients thanking them for supporting the organization.
- Call and say thank you. This simple act is so powerful, yet so underused because we're just "too busy."
- Call a donor up at the last minute and take them to a ball game. Yeah, it works. What a great time to bond.
I literally could go on and on. In fact, I had to force myself to stop, I was having too much fun.
But, here's the kicker: None of these ideas (and there are hundreds of them) will do any good unless you actually do them!
If you like baseball, tennis, golf, Gregorian chant, jazz, rock, good wine and deep conversation, then you’ll like to hang out with Jeff.
If you are passionate about fundraising, Jeff will inspire you to be a true “broker of love” for your donors, helping you bring together a donor’s desire to change the world and the world’s greatest needs. Jeff believes that if nonprofits truly want to grow and obtain more net revenue for their mission, it will come through creating, building and successfully managing major-gift programs. The Connections blog will give you inspiration and practical advice to help you succeed. Jeff has more than 25 years of nonprofit fundraising experience and is senior partner of the Veritus Group.