Data: What EXACTLY Should You Be Measuring?

Tomorrow, June 10, we'll host the Engage Virtual Workshop: Driving Donations With Data to help attendees come to better understand and work with their data gathering and usage.

The panel will consist of Page Bullington, director of professional services at Target Analytics; Roger Hiyama, senior vice president and managing director at Russ Reid; and Mazarine Treyz, author, consultant and "The Wild Woman of Fundraising and Social Media."

"Numbers, numbers, numbers … you can drown in the sea of numbers that cross your computer screen every month," Roger says. And you know it's true. But like with most things in life, the key to generating solid data that will make a difference in your donor relationships and, subsequently, your fundraising is to go for quality over quantity. By zeroing in on and measuring the right metrics, Roger explains, you can streamline your efforts and make the very best use of your data.

Roger is gearing up to talk about the key fundraising metrics that every nonprofit must know and manage during tomorrow's webinar. Of course, he'll expand greatly on these metrics, but here's a sneak peek at what he'll be discussing:

1. Coverage ratio
2. Second-gift conversion timing
3. Second-year retention
4. Multiyear retention
5. Acquisition vs. reactivation
6. Test sample sizes

During his part of the webinar, Roger will explain how to measure these metrics and, more importantly, how to apply them to your strategic planning.

You can get a sneak peek into Page's part of the webinar here and Mazarine's here.

I hope you'll join us to hear more from these data experts at 12:30 p.m. Eastern, tomorrow, June 10. What can you expect to learn? You'll find out how to:

• know which key metrics matter most and how to apply them to your strategic planning;
• find and use analytics from your website, emails and social media;
• coach staff and volunteers to be confident in dealing with data; and
• measure the success (ROI) of your data gathering and usage.

This value-priced ($19.95) webinar also will include in-depth case studies, plus a downloadable, comprehensive study guide for use after the webinar and inclusion in follow-up online gatherings to extend your learning.

You can register here. There's still time!