Danger: Icky Money Ahead! — When Nonprofit Leaders Won't Ask Volunteers
Principle 1 of The Eight PrinciplesTM is Donors are the Drivers®. Donors are in the driver's seat in philanthropy. It's not about a nonprofit's "needs." It's about donors' desire to make the world a better place. The way they see it.
Any organization that through the power of its cause can enlist the time of others to help it is already over the hump in fundraising. Hands down.
The really hard work is done. In our affluent society, individuals' time is more valuable to them than their money.
The giving of time demands a higher emotional commitment than giving money. Volunteers want you to succeed. These true believers will be more than happy to provide financial resources if you ask them. They do so at a rate 50 percent higher than non-volunteers and in amounts 50 percent higher than those who don't give their time.
Why would any group so handicap itself with such a policy?
The leadership — senior staff and board — for the most part view money as a necessary evil. The "ick" factor of money is something the leaders just can't seem to get over.
These folks apparently do not understand how individuals with resources view those resources. For this group's leadership, it will always be about "not enough." Sadly, scarcity is the narrative that it continues to repeat.
Well-meaning organizations leave millions of dollars on the table each year, all the while bemoaning their impoverished state.
The facts: Human service and public benefit efforts are second only to religion as charities of choice by donors. Second. That's more than education, the arts, health and the environment. For higher income donors, community benefit can even top religion.
It is the scarcity mind-set that all too often insures these nonprofits' continued financial struggle.
Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.
Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.
Larry is the author of the award-wining book, "The Eight Principles of Sustainable Fundraising." He is the Association of Fundraising Professionals' 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.
Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.
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