Why Mobile Giving Works

Both these points combine to shine a bright light on the potential of asking for small, LPD-style donations and doing so on your supporters' mobile phones.

If you make it easy for them to show they care by asking for small donations and you do so via their most impulsive personal possessions — their mobile phones — like the study says, you may end up with more money than you thought you could ever get.

Go ahead. Go mobile, and ask for small donations. Tap in to donors' desire to show they care. Your fundraising future will be much brighter if you do.

Dale Knoop is founder and CEO of RAZ Mobile. Reach him at dale@razmobile.com