Circle Up at the Engage Roundtables!
Roundtable 4: Content Marketing
Facilitator: Kivi Leroux Miller, President, Nonprofit Marketing Guide
Title: More on Content Marketing for Nonprofits
Description: Let's discuss the important role content marketing plays in building loyalty and trust in your organization, as well as the things donors are looking for content-wise that then encourages engagement and donations.
Roundtable 5: Major Gifts
Facilitator: Jeff Schreifels, Senior Partner, Veritus Group
Title: How to Land the Elusive Major Gift
Description: Let's discuss how you can identify major-gift prospects, cultivate them and land that transformative donation.
Roundtable 6: Creative, Effective Fundraising Copy
Facilitator: Willis Turner, Senior Copywriter, Huntsinger & Jeffer
Title: Fundraising Copywriting Do's and Don'ts
Description: Let's discuss the some strategies and techniques that make your fundraising copy more powerful — as well as some that fundraisers should avoid.
Roundtable 7: Digital Fundraising
Facilitator: Jennifer Elwood, VP, Consumer Marketing & Fundraising, American Red Cross
Title: Open Forum on All Things Digital: How to Raise Funds in the Digital Space
Description: Let's discuss the myriad digital channels (e.g., websites, email, search, text, apps, social, etc.) fundraisers can use to raise awareness and funds, as well as how to decide which ones are right for you and ways to utilize those channels.
Roundtable 8: Building a Fundraising Team
Facilitator: Angel Aloma, Executive Director, Food For The Poor
Title: Building and Maintaining Passion in Your Fundraising Team
Description: Let's discuss how organizations can find the proper fundraisers to build a well-rounded, effective fundraising team ... and how to maintain a successful development department.
Roundtable 9: Organization/Agency Relationships
Facilitators: Andrew Laudano, VP of Fundraising, RobbinsKersten Direct; Brad Sisley, COO, Coast Guard Foundation
Title: Maximizing the Organization/Agency Relationship
Description: Let's discuss the keys to an effective organization/agency relationship, how such a relationship can really benefit a nonprofit's fundraising, and how to overcome the challenges that sometimes occur in the process.