Charity Aggregators: Looking for Nonprofit Feedback

Angie Moore

Last week, I spent time with a lot of nonprofit leaders, and one thing is clear—charity/donation aggregators are a hot topic. I’ll keep this short and sweet because I need five to 10 minutes of your time to get some information.

Here is a quick explanation: There are many online giving opportunities scattered across the web. The idea behind most of these giving websites is to enable all types of donors, however deep or shallow their pockets, to quickly and conveniently find worthy causes to support just by clicking and using their credit cards. Giving sites aggregate many charities in one place so a potential donor does not have to hop around looking for individual charitable sites. And charities, whatever their sizes, can find a home where donors congregate.

Please click here to take a quick survey about your nonprofit. If you are reading this and are not a nonprofit, but you have specific thoughts on the matter, please share those as well. I will report back after I compile the results.

Angie Moore

Vice President, Strategy & Development
Eleventy Marketing Group

Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
 
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.

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