Your investors’ values align with those of your organization.
This is how sustainable, scalable fundraising programs are built. This is how fundraising programs turn into revenue juggernauts.
Mia had already vaulted over the chief hurdle for most organizations. She knew she had to create a specific fundraising effort to acquire new donors. What she needed was just a paradigm shift.
Once I explained, Mia saw the distinction. And just in time—her plan is still a plan, which can easily be amended.
We’re at that critical time of the year—year-end. Yes, it’s about a lot of cash received. It’s more about what you’ll receive next year, however—not this.
You see, overnight successes are never overnight. They’re the result of advance planning and continual effort.
I extend my sincere thanks to Mia for reaching out. I’ve asked her to share a copy of the “new and improved” plan when she’s done.
Let me hear from you. Please share your situation and the challenges you face in developing sustainable revenue streams. Email me, and I’ll arrange a brief consult providing you with practical guidance. I’ll choose some of these thorny obstacles to share, along with my insights, in upcoming columns.
Success is waiting. Go out and achieve it.
A note to my readers: In January we’ll be making available a ground-breaking educational platform for fundraising. Stay tuned.
- Categories:
- Acquisition
- Board
- Fundraiser Education

Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.
Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.
Larry is the author of the award-wining book, "The Eight Principles of Sustainable Fundraising." He is the Association of Fundraising Professionals' 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.
Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.
Reach Larry on social media at:
Twitter: Larry_C_Johnson
LinkedIn: larryjohnsonmegrace
Facebook: TheEightPrinciples





