Busyness Versus Effectiveness
We live in an age where people measure themselves against how “busy” they are. “I’m so busy” implies that my life is filled with significant things. “I’m too busy to do that,” suggests my life is so under control that I’ve already figured out what’s important (and what’s not).
“Busy” does not equal “effective,” however.
They reason why we think it does is because activity is easier to measure than outcomes. Instead of being deliberate and purposeful in our fundraising, seeking long-term permanent success, we’re all running around like lemmings from sunup to sun down.
Doing more of what you’re already doing — at an even faster pace — is almost for sure not the way to achieve your true fundraising potential. Did I hear someone say “more money?” Yes.
Permanent success — raising the most money today and tomorrow — is what counts. This is the success that gives you the fuel to deliver a critical mission. This is the success that gives you the ability to be truly strategic.
How do I get this, you say? You must first be sufficiently sick of what you’re currently doing to be willing to approach fundraising differently.
Once you’ve reframed your thinking, you’re ready to embrace a solution that works.
Not a packaged one-size-fits-all “system” or a set of quick tips, but a way of thinking that empowers you to create the fundraising program that’s for you. An approach that builds upon your uniqueness as it employs the universal, natural laws of philanthropy.
You can do this. Wishing won’t make it happen. But it’s far easier than you think.
Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.
Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.
Larry is the author of the award-wining book, "The Eight Principles of Sustainable Fundraising." He is the Association of Fundraising Professionals' 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.
Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.
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