For the millennial, it's not about doctrinal confession or alignment. It's about outcomes and a broader acceptance and effectiveness. Faith-based ministries that have grasped this are doing quite well—all the while without compromising their core message.
I thanked Susan for reaching out. I encouraged her to consider what I had said, to take a stab at building a stronger donor acquisition program and then circle back and let me know how she's doing—say, in six months or so.
I certainly wish Susan and her worthy organization well. I'm convinced that the donors are there for them.
Let me hear from you. Please share your situation and the challenges you face in developing sustainable revenue streams. Email me and I'll arrange a brief consult providing you with practical guidance. I'll choose some of these thorny obstacles to share, along with my insights, in upcoming columns.
- Categories:
- Faith Based/Religion/Churches
- NonProfit Pro

Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.
Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.
Larry is the author of the award-wining book, "The Eight Principles of Sustainable Fundraising." He is the Association of Fundraising Professionals' 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.
Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.
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