Book Review: 'From the Ground Up: Digital Fundraising for Nonprofits’
Based on a colleague’s recommendation, I ordered the book "From the Ground Up: Digital Fundraising for Nonprofits,” written by Brock Warner, CFRE.
It’s a great little gem with all the basics anybody and everybody could need for digital fundraising.
Online advertising, social media, welcome emails, payment processors, Google Analytics and so much more.
In two sittings, I was able to learn all the basics I needed to help someone like me, who grew up as a direct marketer almost four decades ago, understand the new technology better and implement it along with all other channels.
In easy-to-understand words and with examples, Warner explains the basics you need to know as a digital fundraiser.
I would like to call this an essential dictionary for the terminology involved with emails, online advertising, web giving, crowdfunding, analytics, testing and more.
He clearly indicates some of the great things we fundraisers can do with online channels, and then some examples of how we often leave money on the table by not doing other things.
I think it would have been helpful to have an index of terms at the end to make it easier for lookup, but that’s my only suggestion.
If you’re struggling to understand the “black box” of digital fundraising, this is a great book to help you do just that.
Erica Waasdorp is one of the leading experts on monthly giving. She is the president of A Direct Solution, a company serving nonprofit organizations with fundraising and direct marketing needs, with a focus on monthly giving and appeals. She authored "Monthly Giving: The Sleeping Giant" and "Monthly Giving Made Easy." She regularly blogs and presents on fundraising, appeals and monthly giving — in person and through webinars. She is happy to answer any questions you may have about this great way of improving retention rates for your donors.
Erica has over 30 years of experience in nonprofits and direct response. She helped the nonprofits she works with raise millions of dollars through monthly giving programs. She is also very actively supports organizations with annual fund planning and execution, ranging from copywriting, creative, lists, print and mail execution.
When she’s not working or writing, Erica can be found on the golf course (she’s a straight shooter) or quietly reading a book. And if there’s an event with a live band, she and her husband, Patrick, can be found on the dance floor. She also loves watching British drama on PBS. Erica and Patrick have two step sons and a cat, Mientje.