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There is no easy solution to this battle. And yes, it is a battle, because fundraisers know that the mission will not be accomplished if there isn't enough money to fund program. I've never met a committed fundraiser who wanted to just spend money on fundraising; rather, fundraisers constantly are looking for where they can invest money to raise even more money.
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- Categories:
- Acquisition
- Executive Issues
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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