3 Ways to Encourage Your Organization to Invest in Fundraising

Former New York Mayor Rudy Giuliani said, "Hope is not a strategy." Yet, board members and some executives at nonprofit organizations sometimes seem convinced that money will come in, even without investment in fundraising — a strategy of hope if there ever was one.

We all have learned that wishing doesn't make fundraising success a reality. Nor does a single ask usually result in a gift. It takes time to identify people with an interest in your mission, build a relationship, establish trust, make a case for your solution to a problem — and eventually receive the donation.