Avoid Donor Fatigue by Asking Less Frequently, More Strategically
This week I want to address the concerns of the superintendent of a K-12 school who emailed me the other day asking for guidance regarding solicitation. Her challenge, although commonly found in education, also rears its head in multiprogram social-service and youth organizations.
Simply stated, the difficulty she is encountering is the fallout from asking donors too often. With year-end looming, the number of solicitations from various groups within the school accelerates to a mind-numbing total.
An internationally recognized philanthropy and fundraising thought leader, Larry C. Johnson trains the staff and volunteers of worthy causes to achieve real impact through the creation of reliable, growing revenue streams. He emphasizes principles before methods as the key to long-lasting success. He stresses the simple, the practical and the joyful.
Larry is the founder of The Eight Principles, the premier brand for educational products and services in relational fundraising and philanthropy. The Eight Principles provides digital education, live workshops and structured coaching to nonprofit organizations.
Author of the award-winning book, "The Eight Principles of Sustainable Fundraising," AFP named Larry Outstanding Development Executive in 2010. The Wall Street Business Network ranks him in the Top 15 Fundraising Consultants in the USA. Larry is a graduate of Yale University. Larry speaks widely and serves on numerous nonprofit and corporate boards, including The Philanthropy Council of The Carter Center, the philanthropy of the 39th President of the U.S.