FS: What is a surprising fact about the gathering and/or use of data in nonprofit fundraising that you think many fundraisers don't know?
PB: Despite the challenges, it's not as hard as you think. And you don't have to collect and analyze everything. A few small data points can make a big difference, and even the smallest organization can improve its fundraising efforts with a little bit of focus in this area.
I hope you'll join us to hear more from Page and her fellow experts at 12:30 p.m. Eastern on June 10. What can you expect to learn? You'll find out how to:
- know which key metrics matter most and how to apply them to your strategic planning;
- find and use analytics from your website, emails and social media;
- coach staff and volunteers to be confident in dealing with data; and
- measure the success (ROI) of your data gathering and usage.
This value-priced ($19.95) webinar also will include in-depth case studies, plus a downloadable, comprehensive study guide for use after the webinar and inclusion in follow-up online gatherings to extend your learning.
Click here to register. Hope to "see" you there!
- Categories:
- Data Mining
- Database Marketing
- Companies:
- Nature Conservancy
- Russ Reid
