Are You Going to Fall Out of Searches Now?
Well, it's true. They've done it again, and this time your website might not fall into the top search results. That's right—Google has updated its search algorithms to favor websites that work well on mobile devices. Based on data from comScore:
- U.S. users are now spending the majority of their time consuming digital media within mobile applications—that means mobile apps, including the No. 1 most popular app, Facebook.
- Combined with mobile web, mobile usage as a whole accounts for 60 percent of time spent, while desktop-based digital media consumption makes up the remaining 40 percent.
- Apps today are driving the majority of media consumption activity, now accounting for seven out of every eight minutes of media consumption on mobile devices.
Let's not act surprised about the Google change—in reality, one could argue that they are just following all of us. We, as digital consumers, are expressing our preferences for mobile engagement—at least that is what our behavior is telling them.
- Categories:
- Mobile
- NonProfit Pro
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
