Are You Going to Fall Out of Searches Now?
What Google Has Started Doing Differently
As of April 21, 2015, Google has changed the way it determines search-engine rankings. The primary change taking place—and the one that's most relevant to your organization—is an increasing focus on the role mobile devices now play in searching the Web.
As stated on the Google Webmaster Central blog:
"When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns."
That blog post also notes that Google will be making two key changes to provide a better mobile search experience:
- Mobile-friendliness will now be a key factor in ranking websites. In a nutshell, websites that are mobile-friendly will rank higher in Google search results. And sites that are not mobile-friendly will rank lower.
- Content from indexed apps will show up more prominently in search results for people who have those apps. This change is likely less relevant to your organization at this time.
What This Means for Your Organization's Website
Put simply: This new change from Google means having a mobile-optimized website is no longer just recommended—it's essential. At least if you want to rank well in Google search results. Which, if you're a business or nonprofit, you definitely do.
Not sure if your website is mobile friendly or not?
There's any easy way to find out: You can check your site using Google's Mobile-Friendly Test. Just pop in your URL—it's actually smart to test a few different pages—and Google will tell you whether or not your site adheres to its mobile standards.
If your site is not currently mobile friendly, you're not doomed forever.
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.