Angie Moore: Why Not Just Ask Your Donors for Feedback?

By Angie Moore

Every few years there seems to be a big push in the nonprofit industry to conduct satisfaction surveys or some other type of market research to get into the deep psyche of donors, members and volunteers. Before you know it, you have a major project on your hands — everyone wants to add questions and the budget discussion is always a tough one. If you are a fundraiser, you might find yourself in the position of asking for a budget that will do the "unthinkable" (insert sarcastic tone here) and not ask for a direct donation or even to raise donations within 12 months — and gather information.

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Angie Moore Author's page

Vice President, Strategy & Development
Eleventy Marketing Group

Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.

Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.