What's Your Personal Brand?
Relative to the second and third bullets, how many times have we talked about nonprofits needing to connect and build relationships with their constituents? You hear it from me a lot and other experts and leaders in the industry. But at the very heart of a relationship is a "value." An organization's brand needs to be consistent and continuous in defining the value it brings to the relationship and providing that value to those it is serving. We're not talking about a logo. We're certainly not talking about a tagline. We like to use words like "brand essence" and "brand impact," and it is often hard to quantify.
- Categories:
- Branding
- Fundraiser Education
- Companies:
- Forbes
- People Magazine
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
