Modeling — Taking It Straight From the Experts (Part 2)
Summing it all up
I know there are multiple opinions above — even differences in where the industry is overall with the advancement of modeling — but one thing is for sure: This is an area where nonprofits must look. For a nonprofit still using the traditional RFM methods, rest assured, you are not doing something bad but you can be doing so much more. For the nonprofit with lots of data — ask yourself if you are using it for maximum benefit. To have this much input from people across the industry who absolutely know what they are talking about is a clear indication that we have only seen the tip of this iceberg ...
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.