Angie Moore: I Don't Understand the Bitcoin Opportunity for Fundraising

By Angie Moore

The Freakeconomics radio podcast (a great podcast, by the way) delved into the topic of Bitcoin after a lot of listener requests. There's also the fact that when Freakeconomics radio held a fundraising campaign, it was repeatedly asked, "Why don't you accept Bitcoin?" The name of the podcast, "Why Everybody Who Doesn't Hate Bitcoin Loves It," sounds like it was written for me personally. I don't hate Bitcoin; I just have to admit that I don't totally get it, and this really helped. This podcast gives a great intro to Bitcoin — including its brief history and how it works — and provides insights from people like Silicon Valley veteran Marc Andreessen, Stanford economist Susan Athey and New York Superintendent of Financial Services Benjamin Lawsky. It's a good listen and a great primer on Bitcoin for the uninitiated.

3. Bitcoin for political fundraising

CoinDesk, a website devoted to news, info and pricing about Bitcoin, posted this article in July about Missouri congressional candidate Dan Elder funding his campaign entirely through Bitcoin donations. CoinDesk reports Elder is the first political candidate in the U.S. to accept only Bitcoin. As of today, his website is still only accepting Bitcoin, but there is no financial information listed, i.e., "amount raised." Elder (an IT specialist) is accepting the digital currency both to push the technology forward and make a statement. As Elder says, "I'm accepting BTC donations to solely fund my campaign to take a stance against the Federal Reserve and its policies which have weakened the US dollar."

So, I think I'm just not a full believer yet — and while Dan Elder's approach was admiral, what really got my attention was the news that broke yesterday about the United Way. I don't ever want to be one of those people who is categorized into the "old school" so I guess I better start to embrace this ... and fast.

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Angie Moore Author's page

Vice President, Strategy & Development
Eleventy Marketing Group

Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.

Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.

I Just Don't Understand the Bitcoin Opportunity