Giving Tuesday: I’ve Changed My Mind
Remember, "giving" can also mean giving your time, or accessing your personal and social networks to get involved in something that is important to you, etc.
When all the money is counted for 2014, will it be fantastic if we have another 40 percent increase in revenue from last year? Yes!!!! But, perhaps the other metrics we need to be tracking to define success are around nonfinancial impact. How many tweets? How many photos associated with #GivingTuesday, etc.? As the infographic states, these numbers are small right now, but any growth means the message is getting out broader and broader.
While the data nerd in me really wants to know how many new donors are generated to a charity because of Giving Tuesday and how they retain, I've decided to not worry about that anymore and watch how the buzz continues to grow each year. Of course, now the goal is to measure all the buzz ... stay tuned!
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.