Omnichannel vs. Multichannel
I know every marketer wants to be on the cutting edge. Every marketer wants to be perceived as being innovative. But, sometimes it's OK to actually stay put and become excellent at doing what you are doing today. With that said, you can't afford to stay in one place too long — and in fact, if you are not growing your strategies and taking on new ideas in a reasonable time frame, that's probably an indication of another problem.
I realize it might sound like I'm talking out of both sides of my mouth on this. But the net is this … don't allow yourself to be slow, but don't chase the latest buzzword at the expense of excelling at your current strategies.
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.