Families and Friends and Peers ... Oh My!!!
Since the days when March of Dimes volunteers literally went door to door, there are lots of changes that have occurred. And, with the rise of social media and online sharing over the past decade, it has become quicker, easier and more convenient for peers to share information about the causes they support. With stats like the ones provided above, this strategy is clearly still running strong as a way to bring more volunteers and donors into the organization.
As an industry, peer-to-peer strategies (excluding events) bring in nearly 4 million volunteers per year, accounting for nearly $75 million in revenue each year. What's even better news? You don't have to be a large organization to make it work with the options offered today in multichannel. Are you leveraging your constituents and their peers?
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.