Donor Communications: Get It Documented! No Excuses
But what made me bring this up as a blog topic is they also have a Social Editorial Calendar (sample), which helps you map, track and share your social-marketing plan companywide.
Why is this a blog topic? It's simple; my experience is that due to various reasons — silos, lack of integration, lack of coordination and lack of interest in the donor experience even — many organizations do not have a basic communication matrix or calendar. As you can imagine, I absolutely love the idea of the social editorial calendar. But, honestly, I just want our industry to embrace the concept of "the calendar."
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.