Do You Leverage All the Thinking Hats?
- What will this idea help you achieve?
- What are the short-term and long-term benefits of this idea?
- How does this idea move your fundraising strategy forward?
- What is the benefit of the extra revenue from this idea?
- What is the long-term value of solving the particular problem this idea is trying to resolve?
Blue Hat Thinking
- What are the key points from each thinking step?
- Was there a major point of contention across the stakeholders?
- Was there a major point of agreement across the stakeholders?
- Was there any challenge with any of the steps? If yes, what were the challenges and how were they resolved?
If you've made it to the end of this blog and are asking, "Why is this important?," I'm going to bet you have at one point uttered these words:
- "Oh, we can't do that - I tried that years ago and it didn't work."
- "We just can't afford anything - even something that could make a lot of money."
- "I just don't like that idea so no, I'm not interested."
- "I realize the test proves this works - but we just aren't interested." (in doing better?)
- "This is very different than our typical ____ approach" (I don't like change?)
OK, perhaps I'm being a little harsh above. But, the key message here is that if you don't take the time to think through all the elements of decision making, I'm betting you are, unequivocally, missing out on opportunities because we all know the Black Hat can sometimes be the loudest voice in the room (or in your head).
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.