Are Your Facebook Fans Really Loyal?
Finally, as many of you know, I have written before about the need to involve your constituents in the conversation. In other words, have a dialogue. But the danger of this on Facebook is that if you aren't in a position to respond to comments from your Facebook constituents then it could backfire on you. However, if you are in a good place to monitor comments and "talk back," asking questions often gets the most engagement. The infographic states that posts with questions generate 92 percent higher comment rates than non-question posts … and we already know that comments (versus likes) are a sign of increased interest and commitment to the cause.
Take a glance at this article, and then take a look at your Facebook posts.
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.