Are We Focused on the Wrong Metrics for the Long Run?
And where there is information, there is reporting. Trust me, I've been there. It's a slippery slope, and before you know it you have spreadsheets and PDFs that have 45 columns and 100 rows.
The great news? We've made significant progress in the capture of information on our donors and other constituents. So, we need to reward ourselves for progress in our ability to understand more about what our donors are actually doing with our brands.
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.