A Walk Around the Track With an Event Donor
'How is the organization doing? I mean, what progress is it making in XXXX (the mission)?'
This was when the conversation fell apart, but I was really surprised about how it ended. At first, my question didn't seem to make sense. I explained that I wanted to know if they knew what kind of progress was being made in the specific area supported by this charity. I got some more blank stares. But since this was only my second question, I didn't want to upset them and have them walk away. So I started to answer the question for them. We talked about the specific mission. We talked about how tough the situation is. This got them talking about the topic of progress.
- Categories:
- Events
- Companies:
- American Cancer Society
- Charity Navigator
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
