A Walk Around the Track With an Event Donor
So, I have good news and bad news — but let me set the scene.
- Medium to large event
- Big brand
- Lots of awareness stuff around the event area
- Roads blocked for the event for the safety of the walkers
Can't figure out which organization it is? Good. I'm specifically trying to be vague because, in reality, this is not about the charity. Why? Because I think this is a common situation where we all can probably do a little better. In other words, let's not focus on who this was — let's focus on what I learned from a few team leaders and members who were participating as a group.
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.