All-in-One Online Fundraising System Key to Effective Constituent Relationship Management
This was the proverbial straw that broke the camel's back. Now Marjorie was really angry. None of her clients would have tolerated such impersonal treatment. She had been a loyal supporter for five years, yet PIR seemed to have no idea who she was or how - or even if - she was supporting the organization. If PIR was so disorganized internally, she wondered, how effectively could it serve families in crisis? She began to consider shopping around for a more professionally managed nonprofit.
This fictionalized scenario is all too common in the real world. Of course, nonprofits like these don't intentionally alienate donors and supporters. All too often, they simply lack an adequate infrastructure for fundraising and advocacy, relying on a patchwork of donor tracking and communications systems that create separate silos of information spread across multiple departments.
The marketing department, for example, may be using an e-mail marketing program to create and track solicitation campaigns. The information about the resulting donations, however, is collected by the development department, which records the names of the donors and the amounts they've contributed in a separate donor tracking system. Since the e-mail campaign and the campaign results cannot be evaluated together, it's impossible for the two departments to collaborate and optimize these efforts.
The marketing department may also maintain a second database, perhaps in the form of an Excel spreadsheet, to capture contact information for event attendees, some of whom may be invited guests of the sponsors recruited by members of the development department. Once again, there is a fatal disconnect between both systems and departments.
The results are predictable. With no way to centrally track and coordinate activity across the organization, each department acts independently. Prospects and supporters receive redundant, sometimes conflicting solicitations. Multiple copies of expensively bound and printed annual reports are mailed to stakeholders and supporters. Business leaders like Marjorie are hounded by well-meaning but inadequately equipped marketing, volunteer and development staff.
David Blyer is co-founder, CEO and president of Arreva, a digital fundraising, donor relationship management, health care hospitality and auction software that has been serving the nonprofit industry for more than three decades.
David founded DonorCommunity in 1999, the first all-in-one fundraising software, and co-founded Arreva with Susan Packard Orr, through a merger with her company, Telosa, in 2017. Since forming Arreva, David merged two companies, acquired two companies, and integrated all technologies into one unified online platform and expanded the organization's account base in the U.S., Canada, Australia, New Zealand and South Africa.
In 1994, he co-founded Vento Software, a provider of packaged vertical business intelligence applications, and served as CEO and president until November 1999, when Vento was acquired. After the acquisition, he served as president of the company's Enabling Technologies Division, opened offices in the U.S., Latin America and South Africa, and built a distribution partnership to expand globally and participated in acquiring 40-plus companies in a roll-up strategy.
Prior to Vento, Blyer held executive management and sales positions with Tandem, NCR and other leading technology/consulting firms.
David remains active in community affairs, serving as a member of the Entrepreneurs Council at Nova Southeastern University since September 2006, and the university's Blue Ribbon Scholarship Committee. He received the Nova Southeastern University Student Lifetime Achievement Award for 2013 Alumnus of the Year. He is actively involved with Ronald McDonald House Charities of South Florida and Davie Police Athletic League.
David received his MBA in finance from Nova Southeastern University, and his Bachelor’s of Arts in business management from the University of South Florida.