A Donor at Rest Tends to Stay at Rest: 6 Ways to Motivate Donors
That’s not going to change just because you write to her. Plenty of other people are doing that too. And a lot of them are offering something a lot more tangible for her money than just the emotional reward of helping you.
Getting her moving takes some doing, but it can be done. The half dozen techniques above will help. There are dozens of others, and we’ll take about a lot more of them soon.
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Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
