7 Tips for Successful Multichannel Fundraising Campaigns

At the 2012 Bridge to Integrated Marketing and Fundraising Conference held earlier this month in National Harbor, Md., three fundraising professionals ran an hour-long boot camp on multichannel and omnichannel creative strategies.

In their session, “Creative Across Channels — 60-Minute Bootcamp,” Moira Kavanagh Crosby, president and founder of MKDM; Chris Helfrich, director of the United Nations Foundation’s Nothing But Nets Campaign; and Dennis Lonergan, president of Eidolon Communications, provided these seven tips for a successful multichannel fundraising campaign.