7 Reasons to Reframe Your Nonprofit Fundraising Strategy
While you were sleeping, something transformative happened. People began to behave differently. To get their information differently. To communicate with their friends differently. To purchase things differently.
We live in a digitally revolutionized, highly connected, hugely networked zeitgeist. People of all ages are part of this zeitgeist. Some have termed this “Gen C” for Generation Connected. Different generations may use different online channels, but they’re all using them.
As a result, what worked in the past to attract, renew and upgrade nonprofit donors is no longer working as well as it once did.
Reframing how you’ve done fundraising in the past is not optional.
It’s time for a change.
You must do it, because fundraising and nonprofit marketing have changed a LOT over the past 10 years. There is absolutely no denying this at this point. You need to adapt. Or suffer the consequences.
If you’re still doing the same exact things you did 10 years ago, or even five years ago, it’s time to rethink. If you have leaders who doubt there’s a need for change, simply explain the reasons as I’ve outlined HERE.
You don’t need to do everything differently. But you do need to tweak your systems. The reasons you need to reframe have to do with changes in:
- How people communicate
- Information overload
- The path to donor loyalty
- Access to research and data
- Changing priorities
Unless you’re 100 percent with your results today, stop doing the same things, expecting a different result.
You’ll find plenty of resources HERE to help you reframe.
If you like craft fairs, baseball games, art openings, vocal and guitar, and political conversation, you’ll like to hang out with Claire Axelrad. Claire, J.D., CFRE, will inspire you through her philosophy of philanthropy, not fundraising. After a 30-year development career that earned her the AFP “Outstanding Fundraising Professional of the Year” award, Claire left the trenches to begin her coaching/teaching practice, Clairification. Claire is also a featured expert and chief fundraising coach for Bloomerang, She’ll be your guide, so you can be your donor’s guide on their philanthropic journey. A member of the California State Bar and graduate of Princeton University, Claire currently resides in San Francisco.