6 Ways to Give Your Readers a Helpful Hand
The purpose of "handwriting" is to enhance your message by drawing your reader more deeply in and showing her what parts of the letter to read first. But if it becomes a distraction, or she becomes discouraged trying to decode a font like Bickham Script, you're defeating your own purpose.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.