6 Reasons Why You Need a Capital Campaign Consultant
During a recent client coaching session, we spent an hour talking about the reasons why it’s so important to hire a capital campaign consultant.
Yes, we’ve covered this topic before, but the question keeps coming up. Besides, we thought of even more reasons that hiring a consultant is such a good idea.
Because any nonprofit that’s planning a capital campaign should really make the oh-so-worthwhile expense of hiring a consultant a budget priority!
Yes, Capital Campaign Consultants Are Expensive, But They’re Worth Every Penny
Yes, we know consultants are expensive. And believe us, we know all about the pressure to keep your fundraising costs low! But trust us when we say that the right consultant is (literally!) worth their weight in gold.
Here are the six most important reasons to hire a capital campaign consultant:
1. Give your campaign credibility.
An experienced consultant will bring credibility to your campaign and boost your confidence.
2. Gain clear direction.
The consultant’s job, in part, is to help you make sense of your campaign. They’ll help you prioritize so you know what you’re doing today, tomorrow, next week and so on. In turn, this sense of direction will help you “herd” your staff and board.
3. Get strategies and surefire ideas.
No matter how many capital campaigns you may have done, a good consultant has done more. As a result of having been around this block dozens of times (or more), they’ll be able to give you invaluable strategies that you probably never would have thought of on your own—including ideas for prepping your major donors to be asked.
4. Keep the campaign on a tight schedule.
Remember : Just because you have a capital campaign staring you in the face doesn’t mean that all (or even some) of your other work is just going to go away. On the other hand, the campaign is your consultant’s entire job, so they’ll help keep the campaign on your overloaded plate. When your consultant is showing up tomorrow, believe us, you’ll find the discipline to work on your campaign.
5. Evaluate your campaign’s feasibility.
If a well-respected consultant says that your campaign is ready to go and that you’ve got a great chance of succeeding, your board and donors will feel confident. They’ll be willing to help and to give and to get fully on board. And that’s pretty important, don’t you think?
6. Sleep better at night.
Finally, knowing that a consultant “has your back” will help you sleep better at night. Don’t laugh—sleep deprivation won’t be good for you, your overall fundraising or your campaign. Trust us—a consultant works much better than Ambien!
Add the Cost of a Capital Campaign Consultant to Your Budget
So, if you haven’t done it yet, add the cost of hiring a capital campaign consultant to your budget.
Make finding and working with the right consultant part of your timeline. And then relax, because you’ll have taken an essential step toward making your campaign a success.
Looking for tips to help you choose the best consultant for your capital campaign? We’ve got you covered. Join me and Ken Jones, co-founder of Above Goal, and we’ll tell you what you need to know to make the right decisions.
You’ll find out about alternative consulting models. You’ll learn why you should (or should not) hire a consultant. And you’ll get answers your how, who, why and how much questions.
Sign up here. And yes, the session will be recorded and available to all registrants that are unable to join us on the 13th.
Andrea Kihlstedt is a co-founder of the Capital Campaign Toolkit. She is the author of "Capital Campaigns: Strategies That Work," now in its fourth edition, as well as "How to Raise $1 Million (or More) in 10 Bite Sized Steps," in addition to other books. Andrea has been leading successful capital campaigns for more than 30 years.