6 Keys to Fundraising Success With Millennials
There is no denying the fact that today’s workplace is increasingly diverse. Composed of professionals across multiple generations, including baby boomers, Generation Xers and millennials, a one-size marketing strategy is no longer a sufficient means to capture the attention of this diverse audience.
This, coinciding with the increasing number of millennials participating in the workforce, has created the evident need to eliminate this type of strategy to include this younger demographic. With this in mind, knowing how to effectively interact with the younger generation is imperative to successful fundraising efforts.
Here are six tips to help you fundraise with the millennial generation.
Know the audience
If you want to build lasting relationships and establish valuable connections, you must know your audience members. What are their interests? What are their pain points? What excites them?
To design a successful fundraising campaign, take the time to research and understand your audience’s demographics and what makes it tick. For example, the millennial generation comprises individuals born between 1978 and 1994. Millennials are extremely technologically savvy and believe in working smarter as opposed to working longer. They were nurtured by their parents and value their families, teamwork and praise. In total, they represent approximately 22 percent of the workforce today.
Now, take this information and build on it based on your specific millennial audience. Beyond this, ask yourself what tactics you can use to stimulate the interests and capture the attention of this young generation to raise awareness and build money for your nonprofit.
Millennials have a strong sense of social responsibility. They want to make a difference in the world, so fundraising and volunteerism appeal to their generation. Get them excited to donate by creating advocacy opportunities and allowing them to get involved and make an impact.