I admit it — if you follow these six steps you won’t have a model fundraising program in place. But beating your head against the wall until you finally give up isn’t a good solution, either. Start small and make sure everyone on the team knows about the successes and sees the positive notes and emails you receive from donors. Be the best cheerleader for fundraising.
Forgive this old dog for quoting Mark Twain (yet again), but he just had a way of saying things so succinctly. His advice is a great takeaway for us all: “The secret of getting ahead is getting started.” And if that means a few baby steps before you can run, there’s no better day than today to get moving.
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.