50 of Your Innovative Fundraising Ideas, Part 2
47. Using e-mails with just testimonials from clients.
48. Bringing board members in for hands-on experiences. In our case, that means letting them see and touch robotic surgical equipment, but could mean sitting in on a class, participating in some kind of program activity at your agency, etc. not just watching, but doing.
49. Engaging alumni as hosts for students who are interviewing for jobs (or in our case, residency programs) in their cities. Helps students defray travel costs and lets alumni feel involved.
50. Moving away from alumni reunions by class year and instead group by decade, with appropriate programming for each instead of one size fitting all, which it never does.
Next up? Everyone wants me to ask everyone to talk about their greatest flops now! What have I gotten myself into?
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.