50 of Your Innovative Fundraising Ideas, Part 2
42. Linking social media to our website, to shows live Twitter feeds from our donors posting about us.
43. Paying to boost Facebook posts — it is moderately successful for having more people see it, but if the post is not engaging or exciting, it won't increase the number of shares by much.
44. FB Portrait: E-mail to 500 volunteer leaders. "We need your help — to create a social media buzz! The end of the fiscal year arrives in a few short days and we need your help using social media to call your classmates to action. Starting on Tuesday, June 25, and continuing through Sunday, June 30, please promote philanthropy to Hamilton by changing your Facebook profile photo to the image below. It's easy! Follow these simple steps: 1. Save the attached image to your Desktop. 2. Drag your mouse over your Facebook profile picture. Select Edit Picture, and then Upload Photo. Select the image from the Desktop. 3. Click Comment, and then insert 'I gave to Hamilton and I hope you do too. Give today at http://bit.ly/147YiNc and support @HamiltonCollege.' Show your Buff and Blue spirit by posting throughout the week on your social networks: Post on Facebook, Instagram wearing some of your finest Hamilton swag, create a video using Vine ... whatever works! Be sure to include a link to the Make a Gift page (http://bit.ly/147YiNc) in all your posts and use the @HamiltonCollege tag. Please also remind your Hamilton network about the Trustee Challenge — each gift made before June 30 is matched dollar for dollar."
45. Asking constituents (donors and nondonors who were past students, parents, host familes, volunteers) to share their memories of their experience with us (foreign exchange program).
46. Asking donors and alumni what impact our program has had on their lives personally. I have actually done this at two different organizations (foreign exchange program and private high school).
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.