50 of Your Innovative Fundraising Ideas, Part 2
33. As an air medical-helicopter provider, we let donors "sponsor a mission" for $842 (actual charity care write-offs divided by number of flights). They received a handwritten note about their mission ("MF5 and crew flew toddler from X rural hospital to Children's Hospital on X date" — enough to tell the story, but not enough to identify.) Donors also received helicopter cut-out to display. Annual renewals planned. Great for groups fundraising as well.
Recognition & Acknowledgement
34. Using a live honor roll to highlight giving levels: Turn Your Name to Gold
35. Use iPhone camera to record personalized thank-you messages from scholarship recipients, then share with donors on visits.
36. In addition to the initial thank-you note to scholarship donor, send periodic updates though the year from that student.
37. Replace expensive sponsor thank-you gifts with something inexpensive yet appropriate. Fifteen years ago, I helped with a local Boy Scouts fundraising dinner. They used to give sponsors autographed NFL footballs ($$$). Instead, I made each table sponsor (all 15) a genuine Pinewood Derby car with their company logo on it. Someone else made display stands.
38. Incentives for donors, hand-created by volunteers with handwritten notes. In a day where everything is high-tech, I feel that going back to the basics of handwriting and personalization seems to get attention.
39. We help at-risk youth. Some of our youths made handmade Valentine's cards for approximately 50 donors. Very well received.
40. Social Media ads with no call to action to minimize clicks (expense) but build awareness through impressions.
41. Social-media campaign: Speak to the audience on Facebook as if the animals of our nonprofit are asking for help in fundraising, not "us" humans that are working on their behalf at the nonprofit. It's actually raised more $ than any other campaign we've run thus far. We say that "X" animal has "no friends on FB" and why they require friends to keep them sustained ... sympathy vote has struck a chord with a few high-dollar donors.
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.