5 Ways Nonprofits Can Gain Exposure Through Social Media

Promote the use of #hashtags
Whether you're holding an event or promoting awareness for a cause, using a hashtag enables you to engage with and track supporters across a variety of social-media channels. Use your hashtag in all printed media when promoting your cause or event to encourage supporters to engage and share related content. When Autism Speaks was promoting its "Light It Up Blue" initiative, it used #liub to promote awareness for its fundraising platform on Crowdster.com. Participants posted #liub in their social posts, and Autism Speaks was able to reply and thank them for participating by tracking the hashtag.

Gaining traction on social media takes time. Remember that social media in essence is social, so it should be constructed as conversational and friendly outreach. Try new things, and have fun engaging with your supporters. Feel free to follow us at @Crowdster for more tips (ahem, we follow back).

Jenn Maffeo is marketing director at Crowdster.