5 Nonprofit Digital Content Ideas to Build Your Community
In this modern world, so many connections and interactions take place online. With just several clicks of a mouse or a few taps on a phone screen, people can share news, hold conversations and even donate money across the world.
As a nonprofit organization, your digital content has the power to reach a vast audience. In fact, more than half of the individuals who interact with nonprofits on social media end up taking some sort of action afterward. By meeting with potential donors where they frequent most, you’ll be much more successful in getting your voice heard.
As you optimize your digital marketing strategy, be sure to spread your efforts across multiple platforms. According to recent statistics, for every 1,000 email addresses, nonprofits also had an average of 736 Facebook fans, 229 Twitter followers and 141 Instagram followers.
To cultivate more support and productive conversations with your supporters online, you’ll need to keep them in the loop about your impact, updates and activities. Let’s review five engaging, multichannel digital content ideas for building a strong online community. Evaluate your organization’s priorities and goals to determine which of these ideas you can implement next in your online marketing efforts.
1. Welcome Email Series
A thoughtful and well-written welcome email series can serve as a compelling first impression to your new supporters. This can be an effective way to introduce supporters to your mission and encourage them to engage more deeply with your organization.
Walk them step by step through your organization’s history, your current priorities and where donors and volunteers fit into the picture. After you catch their interest, inspire them to stay connected with your cause by pointing them to other resources, such as your blog or social media profiles.
Start nurturing productive and long-term relationships with prospective donors from the very start with these tailored messages.
2. Behind-the-Scenes Video Content
Videos can be a powerful way to emotionally connect with your audience and motivate them to invest more in your cause. Give your supporters a behind-the-scenes glimpse into your nonprofit’s operations.
You can easily post these videos on your website, as well as platforms such as YouTube and TikTok. With high-quality content and possibly music, capture the work that goes into driving your organization’s impact. Videos have the power to both engage your current supporters and attract new ones by circulating through online networks. You can even let a staff member or volunteer “take over” your social media pages to broadcast these first-hand experiences.
3. Frequently Asked Questions
On your website, include a comprehensive frequently asked questions (FAQ) section for both new supporters and people who are interested in your services. Provide them with any need-to-know information that may help them decide whether or not they’d like to get involved with your organization.
Take advantage of this section to offer useful details, such as reasons people should donate and how volunteers contribute to your mission.
4. Community Member Interviews
Don’t forget the importance of sharing anecdotes and stories that feature those involved in your nonprofit’s on-the-ground impact. Share interviews, direct quotes and testimonials from volunteers, your beneficiaries, staff members and more.
Data may present a strong snapshot of your organization’s efforts, but it’s a specific story or face behind the facts that compels people to empathize and care. Feel free to experiment with formats such as social media posts, videos and blog posts to find what works best according to your goals and audience.
5. Interactive Polls, Quizzes and Surveys
Build out your website or social media presence with engaging content elements such as surveys, quizzes, and polls. These pieces can both boost your supporters’ interactions with your organization and allow them to contribute their opinions.
With the information you gather from this interactive content, you’ll be able to discover productive insights for improving your nonprofit’s strategies and operations.
Your content marketing strategy will differ depending on your goals and resources, but take the time to connect with your audience online. As virtual interactions and activities continue to expand, seize the occasion to keep your organization’s mission at the forefront of your supporters’ minds with engaging digital content.
The preceding blog was provided by an individual unaffiliated with NonProfit PRO. The views expressed within do not directly reflect the thoughts or opinions of NonProfit PRO.
As founder and creative director of Fifty & Fifty, Javan Van Gronigen is the tip of the proverbial spear. Javan started his digital design career 20 years ago as art director for what is now one of the world’s largest digital agencies — Mirum, a JWT Company. He then moved on to Invisible Children where he was responsible for managing the team and all digital assets through the entire historic Kony 2012 campaign. At Fifty & Fifty, Javan has participated in and led every project, including 300-plus websites, campaigns and brands.