5 Causes of Sloppy Fundraising
I have a confession. I abhor sloppy fundraising. It irritates me because it means that an organization — and its volunteers and staff — spend a lot more time and, yes, money to raise a lot less money for their missions and usually get very frustrated along the way.
It irritates me because donors may not experience the maximum joy of giving due to a negative experience, bad stewardship or a lack of understanding just how impactful their gifts could be.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
