4 Ways Nonprofits Can Attract the Next Generation of Volunteers
The new website promotes the passion that members have for service in a realistic and relatable way. The website has become a tool to attract further volunteers dedicated to donating time to their favorite causes, leading to a 40% increase in lead generation for new members, reaching 1,800 new member inquiries per month from their original 1,000. In an era in which people increasingly share experiences online, digital storytelling is vital for ensuring a nonprofit is ready for the modern era.
Through an effective online strategy, nonprofits can alleviate the struggle of engaging members and recruiting the next generation of volunteers. Nonprofits need to provide seamless navigation to visitors from site exploration to the final sign-up and personalize the journey, as well as facilitate online donations in order to effectively promote their causes. Through an optimized digital presence, nonprofits can equip themselves to give even more back.