4 Online Giving Best Practices From a Giving Tuesday Campaign
It's no secret that peer-to-peer fundraising can pay huge dividends. Nonprofits that incorporate peer-to-peer fundraising on their donation pages see a 15 percent increase in gifts, according to the Digital Giving Index. We asked communicators across UC's 14 colleges to help spread the word and sent them tool kits to help guide their messaging. The campaign was promoted in the university's e-news system and even gained a coveted spot on its homepage, uc.edu.
In summary, the four takeaways for any nonprofit looking to increase its online giving include: using multiple channels, offering relevant incentives, ensuring a seamless online experience from desktop to mobile and enlisting supporters to share their messages.
Judy See is the senior director of annual giving at the University of Cincinnati Foundation.