3 Things You Should Do After Your Peer-to-Peer Fundraising Campaign or Event
You did it! Your peer-to-peer fundraising campaign or event is over and you’ve analyzed your results. There’s nothing left to do but pat yourself on the back and go home! Right? Not quite.
Here are three things you should do to wrap up your peer-to-peer campaign and ensure that your next one is even better:
1. Say Thank You
Your fundraisers have worked hard, and while you should have already thanked them throughout the campaign, be sure to send them a wrap-up thank-you email, too. Maybe even call your top fundraisers.
Let them know how much money your organization has raised due to their support and commitment. Tell them what your organization will be able to do with the funds raised.
In your messaging, you can include pictures, stories and statistics to highlight features of the campaign. And just as you likely held a kickoff event to get the ball rolling with your campaign, consider inviting your fundraisers to a wrap-up event — virtual or in-person — to recognize your participants’ great work.
2. Ask for Feedback
While the experience is still fresh in their minds, send your peer-to-peer fundraisers a survey with questions that address what worked, what didn’t and how you can improve your next campaign. Here are some questions you might want to ask:
- On a scale from one to five (with one being easy and five being difficult), how easy was it for you to set up your own campaign?
- What tools did we provide you that were most helpful?
- What tools did we provide you that were least helpful?
- What tools did we not provide that would have been helpful?
- What did you like most about the process of fundraising for our organization?
- What did you like least about the process of fundraising for our organization?
- What can we do to improve our next campaign?
- Would you recommend participating in our next peer-to-peer fundraising campaign to a friend?
It’s also helpful to leave an open comment area where people can provide feedback. They might include additional information that isn’t covered by another survey question but can help improve your event for the next campaign.
3. Keep in Touch
Just because your campaign has ended doesn’t mean it’s time to stop communicating with your fundraisers. In fact, your fundraisers are typically your most loyal supporters. So keep them engaged with regular updates on what your organization has done with the funds they helped raise, and they’ll be even more likely to help you again with your next campaign.
Also, be sure to keep them on your newsletter distribution list and include them in some of your year-round campaigns so they are up-to-date on all of your organization’s activities. As soon as you have the kickoff date for your next peer-to-peer campaign, be sure to let them know that, too.
Mark founded Cathexis Partners in 2008 to help nonprofit organizations get the most from their existing technology tools, implement new technology to address gaps and find the best overall approach to using technology to support their missions. He previously served as director of IT consulting at a fundraising event production company focused on nonprofits.
Mark also serves on the editorial advisory board for NonProfit PRO, where he contributes monthly to his blog, “P2P Fundraising Essentials.”