3 Things You Can Do Now in Response to Current Fundraising Trends

Each quarter I look forward to reading the Target Analytics Index of National Fundraising Performance to stay current with trends in the industry.

The latest study reports, "Declines in overall donor numbers have been driven primarily by declines in new donor acquisition. In 2013, new donor acquisition continues to decline. New donor acquisition declined a median 3.2% from 2012 to 2013. Only 37% of the organizations in the index had new donor population increases over the period."