3 Deadly Fundraising Words You Probably Don't Even Realize You're Saying

By Willis Turner

Obviously every new idea doesn't need to be discussed to death and explored with charts and graphs. That's where judgment and experience come in. But when you do roadblock a new avenue of discussion, just make sure you're doing it because it's a dumb idea, not because trying it would be too hard.

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Willis Turner Author's page

Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.