20 Lessons Learned From Other Nonprofit Fundraising Professionals

By Duke Haddad, Ed.D.

I love the book "Fundraising For Dummies" by John Mutz and Katherine Murray, published in 2000 by Wiley Publishing.

You assume from the title that it is a silly guide and has no real meaning for senior professionals. In truth, the art and science of our profession demand that we always start at the basics of technique and seek to build our knowledge base from scratch. This comprehensive guide consists of 28 chapters of important facts designed for those who want to learn about fundraising from ground zero. It is an excellent reference guide.

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Duke Haddad, Ed.D. Author's page

Duke Haddad, Ed.D., CFRE, is currently associate director of development, director of capital campaigns and director of corporate development for The Salvation Army Indiana Division in Indianapolis. He also serves as president of Duke Haddad and Associates LLC and is a freelance instructor for Nonprofit Web Advisor.

He has been a contributing author to NonProfit PRO since 2008.

He received his doctorate degree from West Virginia University with an emphasis on education administration plus a dissertation on donor characteristics. He received a master’s degree from Marshall University with an emphasis on public administration plus a thesis on annual fund analysis. He secured a bachelor’s degree (cum laude) with an emphasis on marketing/management. He has done post graduate work at the University of Louisville.

Duke has received the Fundraising Executive of the Year Award, from the Association of Fundraising Professionals Indiana Chapter. He also was given the Outstanding West Virginian Award, Kentucky Colonel Award and Sagamore of the Wabash Award from the governors of West Virginia, Kentucky and Indiana, respectively, for his many career contributions in the field of philanthropy. He has maintained a Certified Fund Raising Executive (CFRE) designation for three decades.